^ Rationale for Animal Nutrition is the seminal book that started the natural pet food movement. Although nutrition is thought to be a completed science, it is not, neither in theory or practice. Rationale for Animal Nutrition addresses the incorrect ideas and unsettled issues, and far beyond the standard, protein builds muscle and vitamin A is good for the eyes, nutritional pabulum. Dr. Wysong’s experience in veterinary surgery and medicine, nutritional and food science research, and building and running food manufacturing facilities gives him the ‘in the trenches’ insight to take issue with a wide variety of common nutritional givens. These are some of the myths he challenges: • Processed packaged pet food are "100% complete and balanced" • Synthetic nutrients are the same as natural • Better digestibility equals better food • Supplementing commercial pet foods is dangerous • NRC requirements are well founded in fact • A food's merit can be determined by its list of ingredients or analyses • Foods in paper bags can have a six month or greater shelf-life • Modern nutrition is better than that of our ancestors • More technology and more medicine will mean less disease • Science knows what nutrients we require Dr. Wysong gives readers fundamental, philosophic understandings of their place - and that of their companion animals - in the natural order of things. This empowers people with the insight needed to make independent, healthful decisions when confronting the confusing and dangerous commercial marketplace. ^

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